About
Hi! I'm Natavia, the solopreneur behind this all.
Fun facts about me:
- Age 24
- Born and raised in VA
- Dog mom
- Leo
- Huge mental health advocate
- Licensed esthetician
- Advanced lash artist and educator
- Bachelor's in digital marketing
About my journey:
I founded Pretty N Mink in August 2018 during my sophomore year of college, after realizing the need for quality lashes on campus. My goal was to create a brand that caters to everyone's style, budget, eye shape, and any occasion. Starting with just five lash styles, I expanded my product line to over 15 styles and various lash tools within the first year.
In January 2019, I became a multi-certified lash technician, offering services in the 757 Hampton Roads, VA area. I had realized that strip lashes didn't suit everyone's lifestyle, so providing lash extensions services allowed me to cater to every individual's lash needs.
Over the years, I realized it wasn't just lashes I loved; it was the feeling of making other women feel beautiful and confident. Many of my clients began to mention how amazing it would be if I could offer their other routine beauty services, so I listened. In January 2022, I began my professional esthetics program, and in February 2023, I became a licensed esthetician. Soon, I will be offering facials, brow services, and lash training.
I discovered my passion and purpose on this fulfilling journey. There's nothing more rewarding than uplifting other women and making them feel more confident and beautiful. The joy I get from my customers and clients is undescribable.
I take pride in my business because I built it from scratch, relying solely on my hustle, dedication, ambition, consistency, and passion. No handouts or favors, just hard work. When you choose to Shop Pretty N Mink or Book a service with me, you can expect exceptional customer service, high-quality products, and memorable experiences. Don't just take my word for it—check out the reviews!
